Dog TV is the channel that is not aimed at dog lovers, but to their pets.
“The first television station for dogs,” was designed according to scientific findings that advertises the channel.
A hunting dog running across the field, puppies playing with a ball, runs to soothing music. Around the Clock exudes a new cable channel in San Diego, scenes like this. Dog TV is the channel that is not aimed at dog lovers, but to their pets.
“The first television station for dogs,” was designed according to scientific findings, the channel promotes itself. “Mostly interested in dogs for more than their masters for television,” says Yossi Uzrad, the inventor of the program and even the owner of a Labrador and a mongrel. “But if you leave them alone, they find entertaining television.”
The response after the launch in April was “much better than expected,” says Uzrad. The Israeli Television Production Company Jasmine is already planning to go with Dog TV in the coming months throughout the United States and abroad on the air. Those who do not receive the cable channel can, can also put his dog in front of the computer: the monthly Internet subscription costs $ 9.99 for Dog TV (7.80 €), also applications for smart phones and tablet computers are on offer.
This is much cheaper than a dog sitter to engage, the cost per day 35-50 dollars, says Uzrad. Dog TV also come out without any advertising – not even for dog food. In the U.S. there are over 78 million dogs and even in difficult economic times give their owners more than 52 billion dollars a year for them, such as the U.S. federation has calculated for pet products.
He has long been recommending TV for dogs suffering from separation anxiety, says Nicholas Dodman. Dodman engaged as veterinary Tufts University in Massachusetts with the behavior of animals and Dog TV serves as a scientific advisor. “It’s not about dogs for hours to sit in front of the TV, but that there is something that breaks the monotony, when they are alone at home,” says the veterinarian.
According to studies already have 60 to 70 percent of dog owners in the U.S. the TV or radio on when your dog is home alone. In Dog TV is always something happening on the screen. For example, a ball rolls back and forth incessantly, accompanied by a melody played on a single instrument. “Heavy Metal Please consider the worst,” says Dodman.
Without the development of digital television, there would not probably Dog television. When analog TV accept dogs eye perceives a constant flicker.
Alexandra Horowitz, a psychologist at Columbia University and author of “What does a dog?” pleased with the experiment of a television station for dogs. “But given the sensory abilities of dogs, I think it would be good if their owners would pay more attention to smell experiences for their dogs,” says the scientist. “An olfactory-TV would be great – but just a walk.”
Published in: Pets