Martha Stewart Case Study Part III

Martha Stewart and Martha Stewart Living Omnimedia Inc.

After this whole ordeal, how is Martha Stewart doing today? To sum it up in one word… great. She has flourished and is now doing better than ever. Though she may not be as rich as she once was today she is listed in Forbes (2010) as one of the four hundred richest people in America placing in at number three hundred and seventy seven being worth about nine hundred and seventy million dollars, (www.Forbes.com).

With such things under her belt now as an Emmy winning show on Hallmark, to doing a show with rapper legend Snoop Dogg, to showing up in commercials for Macy’s (Marthastewart.com), Martha has gone from being popular with women all over the world to becoming a pop icon. Even in 1997 she helped host the VMA’s on MTV (www.mtv.com). With her blogs, television show guest appearances such as on the popular hit show Ugly Betty (www.hollywood.com), her blogs, the sales of her products in major department stores across the nation, and so much more it is difficult to challenge how well Martha Stewart has bounced back from the indictment.

Martha Stewart Living Omnimedia Inc. has dropped in stock ever since Martha Stewart’s indictment and has never recouped since then. Today the stock is listed at about $4.43 (www.google.com) which for a company of the size it was once upon a time is very undesirable. Having that said the company is trying to do better, and shows signs of improvement. On April 4, 2010, Majesco Entertainment announced that they have signed a deal with Martha Stewart Living Omnimedia Inc. to produce a game that will be released under a Nintendo game console (Bailey, 2010). In addition to entering this new market Martha Stewart Living Omnimedia Inc. is involved in food, entertainment, holidays, crafts, home and garden, pets, community, shop, television, radio, blogs, sweepstakes and promotions, weddings, whole living, IPhone Apps, Text messaging, and magazines to make money, (www.marthastewart.com). Though the stock may be low, this company is not going anywhere anytime soon.

Part 1 & 2

http://bizcovering.com/investing/martha-stewart-case-study-part-i/

http://gomestic.com/homemaking/martha-stewart-case-study-part-ii/

References

Bailey, K. (2010, April 20). Cooking mama publisher majesco inks deal with martha stewart. 1Up, Retrieved from http://www.1up.com/news/cooking-mama-publisher-majesco-inks

Carroll, A. B., & Buchholtz, A. K. (2006). Business & society: Ethics and stakeholder management (6th ed.). Mason, OH: Thomson South-Western. 

CNN. (2002, September 9). Is Martha Stewart a scapegoat?. CNN.com / Inside Politics, Retrieved from http://archives.cnn.com/2002/ALLPOLITICS/09/09/cf.crossfire/index.html

Doups. (2010). The cost of being unethical: The Martha Stewart story. Hubpages, Retrieved from http://hubpages.com/hub/ethics-martha-stewart

Forbes. (2010). Forbes 400. ForbesMagazine, Retrieved from http://www.forbes.com/lists/2005/54/JQQC.html

Google. (2010, August 25). Google finance. Retrieved from http://www.google.com/finance?client=ob&q=NYSE:MSO

Marshall, J. (2004, March 11). Money, greed and prosecutorial discretion: The ethics of Martha. Ethics Scoreboard, Retrieved from http://www.ethicsscoreboard.com/list/martha.html

MSLO. (2010). Martha Stewart living Omnimedia inc. Retrieved from http://www.marthastewart.com/affiliateinfo

MTV. (2010, August 25). The 2010 VMA countdown: Busta rhymes and Martha Stewart set it off. MTV Newsroom, Retrieved from http://newsroom.mtv.com/2010/08/25/busta-rhymes-martha-stewart-vmas/

Richman, S. (2004, March 10). Martha Stewart case: Where’s the victim?. The Future of Freedom Foundation, Retrieved from http://www.fff.org/comment/com0403f.asp

Ridder, K. (2003, June 11). Imclone founder gets maximum prison sentence in insider-trading case. All Business, Retrieved from http://www.allbusiness.com/legal/trial-procedure-decisions-rulings/10341231-1.html