Many small businesses that sell products and services understand that moms do most of the shopping for a family. And they’re right: according the BSM Media, moms spent $2.5 trillion in 2009, according to INC.com.
Many small businesses that sell products and services understand that moms do most of the shopping for a family. And they’re right: according the BSM Media, moms spent $2.5 trillion in 2009, according to INC.com. Today’s mom is busy: with a family, career and other obligations. And she’s a very appealing customer for many businesses with products and services to sell.
But according to MinTel, a global market-research agency, 75% of moms say that marketers and advertisers do not understand what it is like to be a mom. While moms spend in many different areas, from regular short term purchases like groceries to clothing for the family and long-term purchases like a family car, their needs are not being met. How can you as a small business reach moms? It may be easier than you think. Try a few of our helpful tips to connect.
Think of your products and services & how they can help moms. No product or service can solve every problem. But most moms are looking to save time and/or save money. They want products and services that are high value. Perhaps your beauty salon offers a hair treatment that women love. You could also offer a manicure at the same time, letting moms be beautiful while saving them the time of getting a manicure!
Try asking moms you know for input. A survey of moms you know and customers who are moms may be one of the most helpful things you can do. Offer a gift certificate or small gift as a Thank You for participating. Ask their opinion about your products and services and every aspect of your business, including how long they wait to receive help in your store to the quality of help they receive. The answers you receive, some may surprise you and others may help you discover ways you are already serving moms you know.
Remember that not all moms are the same. It can be easy to group all moms together and some who market, think of them as one big group. But just as teens or seniors or any other group can have many different variables, so can moms. Instead of thinking about reaching all of them, focus on reaching on specific group of them. Lots of moms care about organic products, your product could be very appealing if it is 100% organic and natural. Many moms want to stay active and healthy, your services could be popular if they help moms stay fit in a short period of time.
Once you start, don’t stop marketing to moms. Some companies may do some initial research and stop there, but remember that moms needs change. They change especially as their children grow and develop. The mom of a baby or a toddler will likely have different needs than that of the mom of a tween or a toddler. To encourage brand loyalty and develop your customer base, continue doing research to help market successfully to moms.
Published in: Home Business